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testimonial

definition


Merriam-Webster’s Word of the Day for August 26, 2020 is:

testimonial • tess-tuh-MOH-nee-ul  • noun

1 a : a statement testifying to benefits received

b : a character reference : letter of recommendation

2 : an expression of appreciation : tribute

3 : evidence, testimony

Examples:

“According to research from UPS, … 40% [of Millennials] refer to online reviews and testimonials before purchasing a product….” — Bill McLoughlin, Furniture Today, 9 Dec. 2019

“Members of the Emerson College Student Union rallied behind a pass/fail policy in a list of demands that included eight pages of student testimonials. Many described difficult home situations, illnesses, financial struggles, and general anxiety that impacts their academic performance.” — Diti Kohli, The Boston Globe, 27 Mar. 2020

Did you know?

In 1639, Scottish poet William Drummond responded to the politics of his day with a facetious set of new laws, including one stipulating that “no man wear a … periwig, unless he have a testimonial from a town-clerk, that he is either bald, sickly, or asham’d of white hairs.” Testimonials take different forms, but always, like in Drummond’s faux law, they provide affirmation or evidence. (Testimonial traces to Latin testimonium, meaning “evidence” or “witness.”) In the 19th century, testimonial developed a new use, referring to a tribute—that is, a gift presented as a public expression of appreciation. Today, testimonial is most often used to refer to a statement that endorses a product or service.

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Ken Saunders

Freelancer, Gadget collector, Biohacker

Ken Saunders is a freelance writer, gadget collector and Biohacker. Kens’ professional background is in Information Technology as well as Health and Wellness. His experience has given him a broad base from which to approach many topics. He especially enjoys researching and writing articles on the topics of Technology, Food, and all things Freelancing. His articles have appeared in many online sites, including Lifehack.media, Andrew Christian, Alltherooms.com and Vocal.media.You can learn more about his services at http://www.ken-saunders.info.

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