In the last few years, mobile users have quickly become the largest target audience when it comes to generating leads and making sales. Unlike computers, smartphones are always on a consumer’s person. In fact, studies have shown that 80% of smartphone users have them in their reach for at least 22 hours every day.
So how can you optimize your website for mobile SEO in 2019 to capture more leads and sales in this crucial market segment? Consider the following tips you can use to futurize your mobile SEO strategies from these SEO agencies.
Speed up your website
Approximately 53% of online users will abandon a website if it takes more than three seconds to load. Mobile users will expect your website to load even faster. They’re on the go and they need their information fast.
That said, when it comes to page speed you can’t mess around. Fortunately, Google offers a way for you to test your website’s mobile speed. When you enter your URL, you’ll be given the speed of your website and a report on how you can make it even faster.
Use local SEO keywords
Local SEO keywords have many benefits when it comes to optimizing your website. Not only are local keywords easier to rank for on search engine results pages (SERPs), but they’re also more likely to reach your target audience. Dean Heasley of Nashville Marketing Systems has also seen a trend towards Google My Business postings. “The biggest Trend I’ve seen for 2019 in local search engine optimization has been the importance of posting on Google my business. Google has really been rewarding profiles that are using the new posting feature. I have a realtor who is in a very competitive market who is showing up for broad search terms because he’s posting approximately 200 words weekly in the Google my business post feature. It’s very simple to condense a recent blog post into a few hundred words and post it to your GMB profile. Also, it’s important to use a relevant call to action, which Google provides.”
Local SEO keywords are especially important for mobile users. As mentioned above in our previous point, mobile users are on the go. That means they’re more likely to type in their location along with what they’re looking for.
For example, mobile users are more likely to search for “pizza St. Louis” than they are to search for “pizza” when they’re looking for somewhere to eat.
Google Still Rules
Google has a monopoly on search engines over any of its closest competitors. Shon Tillman of True Digital Media Consulting adds, “Google still holds the crown as the king of online searches in comparison to Yahoo, Bing, Amazon, and others. Keeping in mind that Google owns YouTube which is the second most used search engine in the world only solidify their position. Searches on Google has increased over 13% and we see the biggest impact coming from mobile devices. It’s a proven fact that the increase in mobile searches has pushed the tech giant into a direction of having to cater to the millions of people that start their search from mobile devices. With over 40% of people clicking on organic listing on mobile and over 60% of organic clicks coming from desktop searches, SEO is always a recommendation to our clients.”
Use long-tail SEO keywords
It’s not just local SEO keywords that can increase your search engine rankings for mobile users. Long-tail SEO keywords can also boost your rankings.
While AI home assistants such as Amazon’s Alexa are gradually becoming more common in the everyday person’s home, AI assistants have been on mobile users’ phones for years. Voice search has become more common, which means the questions mobile users are putting into their search bars are longer and more casual sounding than typed keywords.
By optimizing your website with long-tail SEO keywords, you can increase your chances of being found when your target audience uses voice search to look for your company.
Mobile SEO strategies are crucial when it comes to reaching not only a wider audience but any audience in 2019. By following the tips listed above, you can put your website on the road to SERP success.